A Platform Connecting Brands with Social Media Influencers Sees Rapid Expansion
It’s been two years since we last wrote about Breakr, a platform that connects record labels, artists, and brands with social media influencers to run mass campaigns in a programmatic way. Since then, Breakr has made significant strides, onboarding over 30,000 influencers and managing more than $3.5 million in creator transactions.
Fueling Growth with Additional Funding
To further fuel its growth, Breakr has secured an additional $1.9 million at a valuation of $20 million. Slow Ventures led the extension, which will be used for hiring and product development. This brings Breakr’s total funding to date to $8.7 million from an impressive list of investors that include Marc Benioff, a16z/TxO, ex-CEO of TikTok Kevin Mayer, RGA Ventures, Charles Hudson (Precursor Ventures), Complex founder Rich Antoniello, Lo Toney (Plexo Capital), Anthony Selah (WndrCo) and Quiet Capital.
A Growing Creator Economy
The user growth witnessed by Breakr underscores the size of the creator economy. However, the modest size of this funding round, along with the total transaction value of the last two years, speaks to how nascent many of the business models still are in the space. Despite this, there is a lot of hope being pinned on it nonetheless.
Estimated Total Addressable Market for the Creator Economy
Goldman Sachs estimates that the total addressable market for the creator economy could be worth as much as $480 billion by 2027. The players taking notice and doing business on Breakr tell a story, too: Def Jam, Samsung, Billboard, Rolling Loud, Live Nation, Meta, Tidal, Epic, Kit Kat, P&G, Celsius, Mountain Dew, and White Claw are among the labels and brands using Breakr to connect music to brand campaigns. Musicians include Megan Thee Stallion, Future, Rick Ross, Gunna, JID, Sleepy Hallow, Ozzy Osbourne, Black Pink, Young Thug, Kanye West, Brent Faiyaz, Tobe Nwigwe, and many others.
Expanding into Other Fields
While music marketing is its main bread and butter, Breakr eventually wants to tap into other fields like film and television. This expansion will not only diversify the company’s revenue streams but also provide opportunities for collaboration with industry professionals from various backgrounds.
The Importance of Sustained Engagement
Breakr’s founders believe that ongoing, evergreen marketing is proving effective, emphasizing the importance of sustained engagement over one-off interactions. This trend is shifting the focus away from high-cost, short-term campaigns and towards more cost-effective and sustainable solutions.
A Platform for the Future
Breakr’s innovative approach to connecting brands with social media influencers has made it a leader in the creator economy. With its additional funding and expansion plans, Breakr is poised to make an even greater impact on the industry. As the creator economy continues to grow, platforms like Breakr will be essential in facilitating connections between creators and brands.
A New Era for Marketing
The marketing landscape is evolving rapidly, with a growing emphasis on sustainability and cost-effectiveness. Platforms like Breakr are at the forefront of this shift, providing innovative solutions for businesses looking to connect with their audiences. As the industry continues to evolve, it will be exciting to see how Breakr adapts and grows.
A Bright Future Ahead
With its impressive growth, diverse range of investors, and plans for expansion into new fields, Breakr is set to make a significant impact on the creator economy in the years to come. As the platform continues to innovate and adapt, it will be exciting to see how it shapes the future of marketing and entertainment.
About Breakr
Breakr is a platform that connects record labels, artists, and brands with social media influencers to run mass campaigns in a programmatic way. Founded in [Year], Breakr has made significant strides in onboarding over 30,000 influencers and managing more than $3.5 million in creator transactions.
About the Creator Economy
The creator economy is a rapidly growing industry that involves the creation and monetization of content by individuals or small groups. This includes music, video, art, writing, and other forms of creative expression. The creator economy has seen significant growth in recent years, with platforms like Breakr at the forefront of this shift.
Related Topics
- Funding: Breakr’s additional funding will be used for hiring and product development.
- Media & Entertainment: Breakr is a leading platform in the creator economy, connecting brands with social media influencers to run mass campaigns.
- Music: Music marketing is Breakr’s main bread and butter, but the company eventually wants to tap into other fields like film and television.