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Andreessen Horowitz recently invested in Fanhouse, a creator-focused startup aimed at addressing one of the most significant challenges facing the creator economy: Apple’s 30% cut on in-app purchases. Fanhouse has developed a unique solution to bypass this issue, ensuring creators receive a fair share of their earnings.
The company’s innovative approach involves creating an encrypted "coins" currency that fans can purchase online and then use within the app without incurring additional fees. This method not only avoids Apple’s 30% cut but also encourages users to buy directly from outside the app, where the coins are already loaded onto their accounts.
Nguyên, one of Fanhouse’s co-founders, initially considered a career in investment banking, but her passion for supporting her family led her to pursue this startup. "Growing up, we were always scraping by," she reflects. "But I’d rather be doing Fanhouse and live like that than do banking and be more stable."
Nguyên and her team aim to revolutionize how creators are paid in the digital age, ensuring fair compensation while maintaining user engagement through Apple’s ecosystem.
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